Brow that wow! Perfect and groomed brows made easy with the creamy and super-blend able Maybelline New York's New Fashion Brow Cream Pencil. The brow pencil gives you the most natural looking, stunning brows ever! With the improved formula, you can now have lasting brows up to 12 hours. These Fill, shape and blend with complete heatproof, waterproof impact. The Creamy formulation ensures good pay-off.