Realizing a void in the high performance athletic shoes market, Adolf Dassler began producing them in the backroom of his mother’s laundry business in Herzogenaurach Germany in 1925 . The quality, styling and reputation of the Dassler shoe quickly gained momentum and saw its first appearance in the Olympics and gold metal athlete in 1928. The Olympics of 1936 was another milestone as Adolf and his brother Rudolf were able to persuade American athlete, Jesse Owens, to wear their shoes—he was to go on and win four gold metals. This improved the reputation of the shoe as a brand worthy of champions and the company saw athletes around the world requesting a pair of Dasslers. 

Though the brothers had a falling out after World War II and Rudolf formed rival Puma, Adolf registered Adidas in 1949 and the brand was born. Track and field, European football, tennis, golf and boxing are just some of the types of shoes Adidas has come to manufacture with athletic apparel being introduced in 1960 and athletic equipment in 1963. Adidas became a corporation in 1989 and over the years expanded through acquisitions and sell offs—most notably Reebok, Taylor Made and Rockport. Adidas fragrances entered the market in 1985 and have achieved particular success with its sporty themed scents—Adidas Deep Energy and Adidas Ice Dive both colognes for men and Adidas Free Emotion and Adidas Natural Vitality, perfumes for women. Like everything Adidas, these fragrances appeal to the athlete in us all.















Pee Safe

PeeSafe is a portable toilet seat sanitizer spray that can be used almost anywhere be it any public washroom or at home.

Use PeeSafe for a hygienically safe experience anytime anywhere.


Picture this. It’s a nice mid-summer day. The sun is out, the temperature is nice and you’re out having a great time outside. Suddenly nature calls and you have to go to the public bathroom. You go to the restroom area, and your mind says ‘Wait, do you really want to use this toilet? Can I wait till I get home?’ the environment is unpleasant and unhygienic. You must respond nature’s call . We all have confronted similar unkind situations. We at Redcliffe Hygiene have come up with PeeSafe a toilet seat sanitizer spray that protects you from the deadly germs and bacteria while using the toilet.

“But my washroom is always clean. My company has a strict cleanliness policy. Why should I use?” Even if the washroom is constantly cleaned it isn’t germ-free. They harbor germs that could lead to Urinary Tract Infections (UTI), Diarrhoea, Gastroenteritis, Staph and Herpes. People are always on the move, they do not always have the opportunity to carry out their needs in a hygienic, comfortable environment. With Peesafe those unkind days are over!

Peesafe protects from germs & also deodorizes the toilet. A light weight bottle of PeeSafe is the perfect companion even while travelling. It is easy and hassle free to use and carry. PeeSafe Wet Wipes can also be used for added protection from dirt & germs. Try PeeSafe to Be Safe!






Veet helps you get the skin of your dreams – use Veet to get kissably smooth skin in the comfort of your own home. Be sure to use a few simple precautions when using your Veet products, and match the product best suited to your skin and to the area that you want to remove hair from.

If you are not sure about which Veet product is right for you, you can use the Find my Veet tool to make your choice for the desired result. Using Veet is easy – just follow all the instructions on the pack. If you want more information, view our handy instructional videos to guide you along.

Do test your skin’s reaction to the product with a patch test 24 hours prior to removing hair. Follow the precise directions for use. If there is no adverse reaction after 24 hours, you can safely use the product.

We recommend waiting 24 hours before using deos, antiperspirants, perfumes or tanning equipment. Also avoid swimming or direct exposure to sunlight.